I am Craig Rowe, professional visibility strategist and founder of Applaudable Media in North Lakes, Queensland, Australia.
More so than ever before professionals, coaches, consultants, and solopreneurs are competing for visibility on social media platforms and the task is often overwhelming.
For years I too have been a sole operator and I understand the challenges that go with breaking through the noise in a competitive marketing environment.
I get it, often as a business owner you post something on social media and it has little engagement and you almost feel invisible. Been there, done that.
That is when you need to realize your strategy may be wrong.
It took the pandemic to force me to better understand content creation and pivot how I promoted what I do online.
Doing so has changed my trajectory and the journey this past few years has provided opportunities I never thought possible.
When you consider the content you publish on social media, does it continue to work for you 24 hours a day, like a digital employee?
When you publish, do you find people reaching out to your business to collaborate or partner on projects and promotions of mutul benefit?
Does it generate leads by positioning you as an industry or thought leader or perhaps even among the ‘smartest in the room’?
Does it build following or community with the potential to turn eyeballs into income?
Or does it just disappear in the feed with little engagement, barely making a dent and getting lost in all the noise?
Every day people are being bombarded by thousands of messages and messengers and gaining visibility and grabbing attention is a seemingly impossible task.
But what I learned during the pandemic has changed my experience and that’s why I want to help you improve your visibility on social media.
I want to help reduce the overwhelm that goes with being a professional, coach, consultant or solopreneur who uses social media, but for little reward.
I want to change that for you.
During the pandemic I discovered I can employ content strategies to take advantage of search-based interests and communities.
But that is only a small part of creating content that resonates, the real challenge is delivering content where and when people want it.
Your content should work for you like a digital employee; if it fails to do so, you may be working harder, not smarter, and that is where I can shine.
That’s why I founded Applaudable Media and have developed workshops and training to help fast track your professional development.
To teach you some smarter ways. Less overwhelming ways. Ways that work for you, instead of you feeling like you’re working for a platform. Again, for very little reward.
But I don’t just talk the talk; I walk the walk. Since the pandemic I am monetized on the following platforms as a content creator:
- YouTube
- Amazon Australia
- Amazon United States
I have also hosted several podcasts, including:
- People with a Passion (Video + Audio)
- The Coach Approach (Video + Audio)
- Timeout with Coach Rowe (Video Only)
- #BeMyGuest (Livestream Only)
- Livestreaming with Friends (Livestream Only)
- LinkedIn Strategies (Live Multicast Only)
- Tech Matters (Co-host Audio Only)
- Modern Media Makers (Upcoming 2024)
But the crazy thing is, this is not my core business; this is how I promote what I do.
Applaudable Media is also my content creation studio, where I make content for multiple purposes resulting in income streams while I sleep.
But here’s the kicker, what positions me to help you fast track your learning is not simply social media experience.
I also have professional print and broadcast training as well, having graduated in journalism from the University of Queensland.
Plus, I have AFTRS training in commercial voiceovers and was a former local award-winning radio announcer (See video below).
What this means for you as a client or student of what I teach is I will help fast-track your understanding of scripting, lighting, equipment, editing, presentation techniques, and content marketing and promotion.
From a creative industry standpoint, I am an active participant of the StreamYard Insiders Community as well as the YouTube Creator Research Program (2023) and I am an Amazon Influencer on two Amazon market places (AU and US).
In 2022 I was also a product tester for “Reddit Talk” and Descript.
So, since the pandemic, I have transformed my basketball business, “Ozswoosh” into a modern media company.
The media landscape has shifted, and those winning the content marketing battle are solving problems for their customers and serving like-minded communities through the content they share.
For business owners and professionals, it is not enough to be an attention seeker; you need to become an authority to break through.
It’s time to better understand how to make content that represents you and all you do, positioning you as an authority and allowing you to permeate your brand and message at scale.
Coach Craig Rowe Consultancy:
Would you like to discover more about how we may work together to improve your visibility on social media?
If you wish to book an in-person coaching, consultation, or training session at my office in North Lakes,Queensland. Please, email your request and phone number to enquiries@applaudablemedia.com and include details as to what you need assistance with in your message, and I will get back to you to arrange a time and advise of cost. Thanks.