Multi-disciplined Expertise
When you work with Craig to support you in developing a content marketing strategy for your business, you know you are getting insights backed by 30+ years of experience in audio, video, graphical, and written communication (aka content creation).
Multidisciplinary skills:
- A tertiary-qualified journalist (print and broadcast, UQ 1994)
- A content marketer who walks the walk, not just talks the talk.
Monetized YouTuber & Amazon Influencer (Australia & US). - Direct Mail Marketer & Educational Content Producer (98–99)
- Graphic Designer (Concepts on Paper, Image Offset, Magline)
- Senior Communications Officer (Web & Print, QLD Govt, 2004)
Craig is also a serial business owner
- Coach Rowe’s Basketball Videos (1998–99)
- Ideal In Design – Freelancer (2000 and 2004)
- RSU Computer Solutions (2008-2019)
- Ozswoosh (2017-current)
- Applaudable Media (2019-current)
In-person training
If you or your team are located in south-east Queensland, here are some ways Craig can help those who have a healthy budget for a content coach or consultant:
Small-team workshops
- How to Create Content with Intent for Organic Reach
- Key Brand Messaging and Message Mapping
- Brand Strategy (Positioning & Value Proposition)
- Social Commerce (Influencers, UGC and Shoppable Content)
One-on-one coaching
- Overcoming Glossophobia (i.e. fear of speaking online or in public)
- Spoken Word Strategy (Guesting on Podcasts)
- Spoken Word Strategy (Hosting a Podcast)
- YouTube Content Marketing Strategy
- Live Streaming Strategy
- Personal Brand Strategy
- Thought Leadership Strategy
Free Workshops (recorded for YouTube)
In addition to paid coaching and consulting, Craig may offer free content marketing-related workshops at his studio, located in North Lakes, from time to time. If you are interested in participating in these when they are available, please include this in your initial email inquiry.