Content Strategy Coaching

Multi-disciplined Expertise

When you work with Craig to support you in developing a content marketing strategy for your business, you know you are getting insights backed by 30+ years of experience in audio, video, graphical, and written communication (aka content creation).

Craig-Rowe-former-Senior-Communications-Officer-Queensland-Government-2004 — As a Senior Communications Officer, Craig was responsible for key messaging across 7 directorates and briefing web and print design teams on brand strategy.

Multidisciplinary skills:

A tertiary-qualified journalist (print and broadcast, UQ 1994)
A content marketer who walks the walk, not just talks the talk.
Monetized YouTuber & Amazon Influencer (Australia & US).
Direct Mail Marketer & Educational Content Producer (98–99)
Graphic Designer (Concepts on Paper, Image Offset, Magline)
Senior Communications Officer (Web & Print, QLD Govt, 2004)

In-person training

If you or your team are located in south-east Queensland, here are some ways Craig can help those who have a healthy budget for a content coach or consultant:

How to Create Content with Intent for Organic Reach
Key Brand Messaging and Message Mapping
Brand Strategy (Positioning & Value Proposition)
Social Commerce (Influencers, UGC and Shoppable Content)

Small-team workshops

One-on-one coaching

Overcoming Glossophobia (i.e. fear of speaking online or in public)
Spoken Word Strategy (Guesting on Podcasts)
Spoken Word Strategy (Hosting a Podcast)
YouTube Content Marketing Strategy
Live Streaming Strategy
Personal Brand Strategy
Thought Leadership Strategy

Free Workshops (recorded for YouTube)

In addition to paid coaching and consulting, Craig may offer free content marketing-related workshops at his studio, located in North Lakes, from time to time. If you are interested in participating in these when they are available, please include this in your initial email inquiry.

Craig is also a serial business owner

Craig just doesn’t understand content; he understands business having completed 2 x Cert IVs in small business management and a Cert I in small business (graphic design). Craig has owned and operated several enterprises across 3 decades, giving rise to valuable insights and experiences he can help other SME business owners and managers avoid.