A lot of business owners connect with me and ask how to start a business podcast. Podcasting offers an affordable spoken word content marketing strategy to business owners. Particularly solopreneurs, coaches, consultants and professionals who are...
As a podcaster I am a big fan of the RØDEcaster Pro Digital Audio Mixer and can confirm that Rodecaster Pro 2 has been released and is currently available on Amazon and from the Rode store. This next-generation Rodecaster Pro 2 is an all-in-one...
Podcasting – A Simple Truth If you are looking for information on podcasting for beginners but don’t know where to start, then start here. There are many steps to starting a podcast and getting it right. Did you know, according to Buzzsprout’s...
You have probably heard of Search Engine Optimization but do you really understand how to use SEO strategy to improve content discoverability? Why content discoverability matters You have done the hard yards and created an amazing piece of content...
Here is some simple advice for people wanting to know how to start a podcast. While the video was created for Coach Craig Rowe’s online podcasting course at Modern Media School, it is also relevant to anyone wanting to learn how to start a...
Have you ever considered how to define success, whether it be your own or others? For some, understanding failure and success can feel a little overwhelming because they are constantly comparing themselves to others. Your view of the world may shape...
delivering value… So, you want to create viral content? In today’s world it has become increasingly more difficult to grab attention due to the sheer volume of messages and messengers. Creating viral content is not easy, but there are key...
outbound vs inbound marketing strategy… Are you employing an Inbound Marketing Strategy as part of your content marketing mix? Here I will explore the concept of outbound vs inbound marketing strategy and consider whether you are missing...
What is the best podcast format? Beginner podcasters have a number of important things to take into account when planning a new podcast including the best podcast format for your show. There are many different podcast formats and their structure...
Podcasting for Business and Brand Implementing a spoken word audio content strategy over the next decade provides an amazing opportunity for businesses and brands to reach new markets. With the democratization of audio combined with the reach of the...