Event Phone: 0405935023

Southeast Queensland Business Owners! Don’t play or stay small in 2026… level up your content marketing strategy, skip the trial and error, and learn formats and strategies that work. Imagine creating content that works for you while you sleep. That’s my reality, and I want to help you do the same.

We may or may not have met, but I’m a monetized YouTuber and Amazon Influencer (US and Australia). I don’t just talk the talk; I walk the walk. I’ll show you proven strategies that grow your audience and your bottom line.

 

If you struggle to get views, feel overwhelmed, or your content isn’t delivering results, this 2-day event is for you. I’ll teach you exactly what works so you can stop creating for little reward and start seeing real traction.

If you are a coach, counselor, or consultant looking to position yourself as a key authority, or if you are a store owner selling physical products from your website or e-commerce store, then you don’t want to miss this opportunity.

But don’t take my word for it—here are some testimonials.

If you hustle on social media for little reward, you need to change that. Here’s how we will do it:

Day 1

Session 1 – Messaging and Positioning
Learn the quick pitching method and 4-step format for creating timeless content to build reach, authority, awareness, and legacy. You do some soul-searching here to craft a clear message, not a confusing one.

Session 2 – Winning Formats, Frameworks and Formulas
Learn to formulate topics with hub and spoke and cascade content methods, implementing AI to help identify content gaps and to craft content for your target audience. We will research winning structures relevant to your industry for inspiration.

Session 3: Strategically Targeted Content
Learn how to create content with intent to get conversions. Discover how selecting your goal and concentrating on your main platform will enable you to produce content that addresses the needs of the appropriate audience, transforming cold content into engaged customers.

Day 2

Session 4: Content for Conversions
Explore shoppable content and social selling. This approach is ideal for those who sell physical or digital products online or on their website. You’ll learn about trends and future opportunities to sell straight from your content. This approach is relevant to anyone selling products or services.

Session 5: Spoken Word Strategy
You will be exposed to podcast hosting and guesting strategies and discover audio opportunities for coaches/experts. We will also look at live streaming strategies. I will showcase software to help you convert content consumers into customers.

Session 6: Equipment.
Play with microphones, mixers, lighting, etc… We will have some fun going hands-on with hardware to improve your content’s pre-production quality, saving time and money.

Who is Craig Rowe

Craig Rowe is the owner-operator at Applaudable Media, a Moreton Bay-based audio-visual content creation studio that works with brands on the Australian and US Amazon marketplaces, where he specializes in shoppable content and live social selling (i.e., the future of eCommerce).

One of Southeast Queensland’s most successful content marketers, he will be presenting this hands-on content marketing masterclass over two days in North Lakes during his summer break.

Craig utilizes his corporate communications experience to turn content into sales and has amassed over 1.5 million (long-form) views on YouTube and 12x his subscribers in just 2 years. He is part of a growing affiliate and influencer marketing ecosystem reaching consumers of all ages.

A University of Queensland journalism graduate and former award-winning radio show host, Craig blends his communications background with his multidisciplinary expertise gathered over 35 years in the audio-visual, IT, and graphic design industries.

Craig is a 2x YouTube Creator Research Program panelist, a former StreamYard insider, and has participated in UX/UI and beta testing for Spotify, Reddit, Descript, RODE, FlexClip, and InVideo AI.

 

When it comes to content, you can be confident that you’re working with a highly respected and accomplished marketing practitioner who understands business and brand strategies.

Why Attend?

• Stop Spreading Yourself Thin: Focus on primary search- or interest-based approaches that align with your business goals, skills, and confidence level.
• Multiply Your Impact: Learn a basic repurposing system to turn your ideas into multiple social media-friendly assets with a cascade method.
• Drive Real Results: Follow a problem-solving method that takes your targeted personas from followers → fans → leads → conversion.
• A.I. Implementations: Learn how to leverage A.I. to help improve your content marketing strategy.

Who Is This For?

• Online retailers sell physical products.
• Brick-and-mortar retailers.
• Professionals and service/trade businesses.
• Small business owners and entrepreneurs.
• Solopreneurs do their own marketing.
• They are professionals, coaches, and consultants.

What else? You’ll Learn:

1. Platform Selection & Rationale: A scored matrix to identify where to focus your attention while piquing the interest of your clients/customers.
2. Repurposing Workflow: Methods to provide your social feeds with consistent, on-brand content that increases awareness while reducing overwhelm.
3. Conversion Journey Blueprint: Create your step-by-step content plan, identifying pain points and delivering solution-based content for organic reach.
4. A Simple Pitching Method: To help you express quickly who you are and what your business/brand and vision are about.
5. Crafting Attention-Grabbing Titles: Learn a structure to create clear, intriguing headlines with measurable emotional marketing value.
6. Hands-On & Demonstration of AI Tools, Software, & Equipment—Gain a better understanding of devices and software used to create content.

Theories you will learn:

• A four-pillared approach to brand messaging and evergreen strategies.
• The advantages and disadvantages of feed-based and search-based platforms.
• Developing key messages and message mapping.
• Content repurposing strategies to reduce overwhelm.
• Finding your winning format.

What you receive:

• Full two-day masterclass with practical hands-on activities
• USB containing content marketing documents, cheat sheets and free software
• A software and equipment list with affiliate links to Craig’s recommended products
• Entry into lucky door prizes and giveaways during the event
• A light lunch and refreshments, including Tea and Coffee
• Receipt for Tax Purposes

Note: As a participant, you will also receive heavily discounted early bird offers for future events and potential exclusive mastermind group opportunities.

Training Environment

• Craig is an experienced corporate communications expert, possessing multidisciplinary career capital in content marketing, radio, graphic design, and I.T.
• Participant numbers have been limited to maximize learning outcomes.
• We’ll have equipment on-site for you to touch, tinker with, and test.
• Structured Training and Practical Exercises

What You Will Need

• A pen
• Notepad
• Laptop (optional but battery must be fully charged, as no outlets are available onsite)

(Note: Craig films his own sessions and shares some content to YouTube; we do not allow filming or streaming of the event.)

Craig is an Amazon Influencer (US + AU)

Craig is a monetized YouTuber & podcaster.