Content Strategy Masterclass 2026

Event Phone: 0405935023

Moreton Bay business owners… Get excited for this opportunity to start planning your content marketing early in 2026 with advice and insights from this 2-day event (9.00am to 4.30pm, 17th & 18th January 2026).

Unlock two full days of hands-on learning to help you pinpoint your ideal platform for expanding your reach in 2026 and gain new, simple, but effective approaches to help you create content that generates conversions.

6 practical sessions conducted over two days!

Either pay up front for the entire two-day experience or register and pay for the sessions you want.

Day 1

S1—Introduction to Content Marketing, Branding, and Positioning:
Draft a follower→fan→lead→sale content journey built on the back of your brand’s story and message. Learn the quick pitching method. (2 hrs)

S2—Primary Platform and Key Marketing Message Development:
Understanding your platform, problems, and people—formatting the right message in the right place at the right time for conversion—is crucial. Learn a “spoke and hub” messaging method as well as message mapping. (2 hrs)

S3—Crafting Headlines, Thumbnails/Images, & Winning Formats:
We’ll consider interest vs attention vs retention. Discover simple formats that get results to increase engagement and hook your audience. Explore the inbound evergreen vs. outbound feed-based strategy. (2 hrs)

Day 2

S4—How to use equipment —lights, cameras, and audio:
Go hands-on with lighting and digital equipment, including microphones, audio mixers, and cameras. Craig offers practical advice on pre- and post-production cleanup as well as demonstrating some basic editing. (2 hrs)

S5—Podcast & Audio Content Creation:
Learn how to plan a show/podcast or guesting strategy to increase reach, brand, and revenue, which includes a launch strategy. Identifying topics and extracting valuable insights:creating long-form content that supports short-form cascade content. (2 hrs)

S6—Livestreaming/YouTube Strategy:
You will experience OBS and StreamYard software demonstrations and learn livestreaming strategies to grow community and connection, as well as generate long-form and short-form content. (2 hrs)

Who is Craig Rowe

Craig Rowe is one of Southeast Queensland’s most successful content marketers, and he will be presenting this hands-on content marketing series over two days.

Craig Rowe is the owner-operator at Applaudable Media, a Moreton Bay-based audio-visual content creation studio that works with brands on the Australian and US Amazon marketplaces, where he specializes in shoppable content and live social selling (i.e., the future of eCommerce).

Craig utilizes his corporate communications experience to turn content into sales and has amassed over 1.5 million (long-form) views on YouTube and 10x his subscribers in just 2 years.

A University of Queensland journalism graduate, Craig blends his communications background with his multidisciplinary expertise gathered over 35 years in the audio-visual, IT, and graphic design industries.

Craig is a 2x YouTube Creator Research Program panelist, a former StreamYard insider, and has participated in UX/UI and beta testing for Spotify, Reddit, Descript, RODE, FlexClip, and InVideo AI.

You can be sure you’re getting a well-respected, larger-than-life marketing practitioner who doesn’t just talk the talk when it comes to content.

Considered a creator economy maverick, Craig will challenge many content marketing myths while guiding your sessions with practical learning and real-world examples.

Craig has already spoken at business events on algorithmic lore, the babble hypothesis, and creating “content with intent.”

Why Attend?

• Stop Spreading Yourself Thin—Focus on primary search- or interest-based approaches that align with your business goals, skills, and confidence level.
• Multiply Your Impact—Learn a basic repurposing system to turn your ideas into multiple social media-friendly assets with a cascade method.
• Drive Real Results –  Follow a problem-solving method that takes your targeted personas from followers → fans → leads → conversion.

Who Is This For?

• Online retailers sell physical products.
• Brick-and-mortar retailers.
• Professionals and service/trade businesses.
• Small business owners and entrepreneurs.
• Solopreneurs doing their own marketing.
• Professionals, coaches and consultants.

NOTE: This program is not intended for content creators, YouTubers, podcasters, influencers, or marketing and advertising agencies.

Here’s What You’ll Learn

1. Platform Selection & Rationale—A scored matrix helps you identify where you need to focus your attention to pique the interest of your clients or customers.
2. Repurposing Workflow—A messaging method to provide your social feeds with consistent, on-brand content that increases awareness while reducing overwhelm.
3. Conversion Journey Blueprint—Create your step-by-step content plan, identifying pain points and delivering solution-based content for organic reach.
4. A Simple Pitching Method—To help you express quickly who you are and what your business/brand and vision are about.
5. Crafting Attention-Grabbing Titles—Learn a structure to create clear, intriguing headlines with measurable emotional marketing value.
6. Hands-On & Demonstration of Software & Equipment—Gain a better understanding of devices and software used to create content.

Remember, you are your most valuable asset, so invest in yourself.

Theories you will learn:

• A four-pillared approach to brand messaging and evergreen strategies.
• The advantages and disadvantages of feed-based and search-based platforms.
• Developing key messages and message mapping.
• Content repurposing strategies to reduce overwhelm.
• Finding your winning format.

What you receive:

• Full-day group training session with practical hands-on activities
• Applaudable Media cheat sheets relevant to the workshop content
• A light lunch and refreshments, including Tea and Coffee
• Receipt for Tax Purposes

Training Environment

• Craig is an experienced corporate communications expert, possessing multidisciplinary career capital in content marketing, radio, graphic design, and I.T.
• Small Group Size for Maximum Learning Outcomes
• Get hands-on experience with equipment—mics, mixers, lighting, etc.
• Structured Training and Practical Exercises

What You Will Need

• A pen
• Notepad
• Laptop (optional)

(Note: Craig films his own sessions and shares some content to YouTube; we do not allow filming or streaming of the event.)

Craig is an Amazon Influencer (US + AU)

Craig is a monetized YouTuber & Podcaster