In this free thought leadership seminar, you’ll discover the core types of brand authority and why professionals need a strategic organic content strategy.
Did you know that the main reason entrepreneurs do well on social media is because they are clear about their brand and messaging?
Think about the most influential people you watch or listen to online and you will realize there is a pattern to their process.
This is what we will explore together, identifying what thought leadership looks like in a digital age and how we can grab a little piece of the person of influence pie.
As a former Senior Communications Officer with the Queensland Government (2004) I was tasked with the key message mapping across directorates.
I will share with you the strategy of messaging and thought leadership and how to define your personal brand.
We will work together to narrow down your core messages aligned with your values and those of the people you want to communicate with.
Thought leadership has a number of categories, and you will leave understanding what they are, but better yet, you will start to see them in the online leaders you follow.
Armed with what I share, you will be able to think differently about the approaches you apply to your own professional brand and leadership.
We cover the core types of thought leadership, brand and the significance of story in creating a persona that resonates with those you wish to connect with. Your tribe, so to speak.
So, why miss out on an opportunity to learn something that could take your leadership to a whole new level?
As with all my workshops, training, seminars and consultancy, your professional development is tax deductible, making participation in these affordable sessions a ‘no brainer’.
Remember, you are your most valuable asset, make sure you are investing in yourself!
I’m hoping that what I share in this workshop will transform those who attend. If you want to be part of it, here is what will be covered.
You will learn:
- Defining Leadership
- Various “Thought Leadership” Types
- What’s Your Brand?
- What’s Your Story?
- Key Messaging
- Storytelling
- Platform, Format and Impact
- Personality vs Authenticity
What you receive:
- 2-hour Session
- Applaudable Media’s Leadership Types List
- Applaudable Media’s Story Journal Outline
- Light refreshments, including Tea and Coffee
Training Environment
- Training by a former Senior Communications Officer
- Small Group Training for Maximum Learning Outcomes
- Fully Equipped Professional Training Room
- Structured Session and Practical Exercises
What You Will Need
- A concept of people you follow or admire
- Pen
- Notepad
This workshop is limited to 12 participants. The price is per person. Click below to secure your place. First in first served. Participants require an ACN/ABN.