Shoppable and User Generated Content (UGC) is becoming a more popular way to sell products, but are you ready for what’s coming?
As one of a small number of Amazon influencers in Australia, I am at the forefront of the shoppable content industry here.
A pioneer of sorts, I have been making shoppable content to increase sales conversions on products listed and sold on Amazon both here and in the United States for 18 months.
I do this via product reviews and live streams on Amazon, but many other social platforms are now making it possible to sell live on their platforms too.
This trend has become known as social selling, shoppable content, and UGC.
Get used to those terms, as they will not be disappearing anytime soon.
In this seminar, together we will examine what shoppable content is and what it means for traditional brick-and-mortar and online retail.
We look at the concepts of influencer marketing and affiliate marketing and how you may be able to leverage these as part of your own company’s sales strategy.
Gen-Z is making purchases in apps and on platforms, which means they are not leaving their phones, so if you are not reaching them on their phones, you may be losing sales.
With the help of influencers and UGC, you may be able to take advantage of this trend and drive sales and conversions.
Video content providing product, software, and service reviews has been shown to have higher conversion rates than traditional sales methods.
So much so, there is a battle going on between Amazon, Tik Tok, Walmart, and Target for content creators in the US, and Meta, Ebay, and Whatnot platforms are grabbing at this e-commerce real estate too.
This means, “The Future is Shoppable,” as I like to say.
And with influencers and affiliate marketers earning commissions on sales, it has a lower customer acquisition cost (CAC) than traditional advertising, as you generally only pay on conversion (sales).
If you want to be at the forefront of this change in the commerce landscape, then you must sign up to become part of this seminar to learn more.
As with all my workshops, training, seminars, and consultancy, your professional development is tax deductible, making participation in this personal branding session a ‘no-brainer’.
Remember, you are your most valuable asset; make sure you are investing in yourself!
You will learn:
- Shoppable and UG Content
- Influencer Marketing Strategies
- Affiliate Marketing Strategies
- What’s Coming?
- The Opportunity for Retail
What you receive:
- 2-hour session
- Shoppable Industry Insights
- Light refreshments, including Tea and Coffee
Training Environment
- Training by an Affiliate/Influencer Marketer
- Small Group Training for Maximum Learning Outcomes
- Fully Equipped Professional Training Room
- Structured Sessions and Practical Exercises
What You Will Need
- An open mind to the future
- Pen
- Notebook
This workshop is limited to 12 participants. The price is per person. Click below to secure your place. First in, first served. Participants must be in business and have an ACN/ABN.