Get excited for this opportunity! Start planning your 2026 content strategy with this strategy planning workshop!
Unlock a full-day interactive session to help you pinpoint your ideal platform for expanding your reach in 2026 and gain new, simple, but effective approaches to help you create content that generates conversions and could work for you like a digital employee 24/7.
Small business owners rarely have access to this type of workshop, and only the wealthy usually get access to this level of expertise.
This workshop on content marketing strategies is facilitated by one of the best local content creators in the business, founder of Applaudable Media, Craig Rowe.
Craig is a former award-winning community radio host (2004-2008, 99.7 FM) , and is now a Creator Economy Maverick, with real world experience in shoppable content, live social selling, podcasting, live-streaming and YouTube
Craig will guide you through a step-by-step process for creating strategic organic content with a focus on conversion.
In this hands-on workshop, you will start planning your 2026 content marketing strategy and will learn Craig’s proprietary approach to creating content that can work for you 24/7 like a digital employee.
He will show you his 3P method to reduce overwhelm, whether you are a small business owner or a professional managing social media on your own, or perhaps just wanting to improve your own content marketing.
Why Attend?
- Stop Spreading Yourself Thin—Focus on primary search- or interest-based approaches that align with your business goals, skills, and confidence level.
- Multiply Your Impact – Learn a basic repurposing system to turn your ideas into multiple social media-friendly assets.
- Drive Real Results – Follow a problem-solving method that takes your targeted personas from followers → fans → leads → conversion.
Who Is This For?
- Online retailers selling physical products
- Brick-and-mortar retailers
- Professionals and service/trade businesses
- Small business owners and entrepreneurs
- Solopreneurs doing their own marketing
(This is not for content creators, YouTubers, podcasters, influencers, or marketing or ad agencies.).
What You’ll Craft by Day’s End
- Platform Selection & Rationale – A scored matrix helping you identify where you need to focus your attention to get the attention of your clients or customers.
- Repurposing Workflow – A customized message mapping method to provide your social feeds with consistent, on-brand communicative content.
- Conversion Journey Blueprint – Create your step-by-step content plan, identifying pain points and delivering solution-based content for organic reach.
Workshop Agenda
- Morning: Deep-dive into platform fit and your key message formation.
- Mid-morning: Build your repurposing map with a simple method to implement a more intentional approach.
- Early afternoon: Draft a follower→fan→lead→sale content journey built on the back of your brand story and message.
- Late afternoon: Practical sprint: assemble a blocked sample content map/calendar for peer review.
A larger than life facilitator Craig Rowe
Craig Rowe is owner-operator at Applaudable Media, a Queensland-based audio-visual content creation studio that works with brands on the Australian and US Amazon marketplaces, where he specializes in shoppable content and live social selling (i.e., the future of eCommerce).
Craig utilizes his corporate communications experience to turn content into conversion and has amassed over 1.35 million (long-form) views on YouTube and 10x his subscribers in 3 years.
A University of Queensland journalism graduate, Craig blends his communications background with his multidisciplinary expertise gathered over 35 years in the audio-visual, I.T., and graphic design industries.
Craig is a 2x YouTube Creator Research Program panelist, a former StreamYard insider, and has participated in UX/UI and beta testing for Spotify, Reddit, Descript, Rode, FlexClip, and InVideo AI.
You can be confident that you are getting an experience facilitator and content marketing operator who possesses practical experience in content creation.
Remember, you are your most valuable asset, so invest in yourself.
You will learn:
- A four-pillared approach to brand messaging and evergreen strategies.
- The advantages and disadvantages of feed-based and search-based platforms.
- Developing key messages and message mapping.
- Content repurposing strategies to reduce overwhelm.
- Find a winning format.
What you receive:
- Full day group training session with practical activities
- Applaudable Media cheat sheets relevant to the workshop content
- A light lunch and refreshments, including Tea and Coffee
- Receipt for Tax Purposes
Training Environment
- An experienced corporate communications expert with multidisciplinary career capital in content marketing, radio, graphic design, and I.T.
- Small Group Size for Maximum Learning Outcomes
- Fully Equipped Professional Training Room
- Structured Training and Practical Exercises
What You Will Need
- A pen
- Notepad
Join the Waitlist
If there is sufficient interest, we plan to hold this event in December 2025.
To show your interest, please join the waitlist.
We will send you an exclusive early-bird ticket offer once the venue and dates have been confirmed.
Do you need more convincing?
Craig can demonstrate the practical application of social media and content marketing strategies to drive sales and conversions. (Click an image to see more.).
